Economic Security Planning, Inc. provides comprehensive financial planning tools and services to households and financial planners. Their software includes MaxiFi Planner and Maximize My Social Security, developed by economist Laurence Kotlikoff. These tools help maximize sustainable living standards by analyzing financial decisions on retirement, Social Security, and more. The company's unique selling proposition is its patented algorithms and economic approach to financial planning, offering clear, practical suggestions without recommending financial products. Their target audience includes individuals and financial professionals seeking accurate financial planning strategies.