Edelweiss Asset Management Limited is a leading Indian asset manager, part of the Edelweiss Group. It offers a range of financial services, including mutual funds and alternative assets like private debt strategies. The company targets both retail and institutional investors across India and globally. Its unique selling proposition is its innovative approach to asset management, leveraging technology and a deep understanding of the Indian market to provide tailored investment solutions. Edelweiss is known for pioneering products like the Bharat Bond ETF and has a strong focus on customer needs and digital experience[1][2][3].