Edelweiss Housing Finance Limited, now known as Nido Home Finance Limited, is a housing finance company offering home loans, loans against property, home improvement loans, and plot + self-construction loans. It targets both self-employed and salaried individuals across India. The company's unique selling proposition is its customer-centric approach, providing customized loan solutions and leveraging its strong brand lineage within the Edelweiss Group to offer cost-effective funding options. Its extensive network and focus on small ticket-size loans make it accessible to a wide customer base[1][3][5].