Edified is an education consultancy firm specializing in international and domestic education across all sectors. They offer consultancy and research, benchmarking programs, and training to enhance client performance and team capabilities. Their services focus on areas like product strategy, marketing, digital communications, admissions, and student success. Edified's target audience includes educational institutions, governments, and service providers worldwide. Their unique selling proposition is providing expert insights and tailored solutions from a team with extensive experience in the education sector, ensuring clients receive actionable advice from those who have "walked in their shoes"[2].