EDRA/GHIN is a global network combining the European DIY Retail Association (EDRA) and the Global Home Improvement Network (GHIN). It connects over 230 home centre companies across 79 countries, fostering knowledge sharing and networking. Services include store tours, internal buying groups, advocacy, and the Global DIY-Summit. The target audience is home improvement retailers and manufacturers. The unique selling proposition is its ability to provide a comprehensive global platform for collaboration and learning, enhancing the home improvement industry's growth and innovation. EDRA focuses on European advocacy, while GHIN expands this reach globally[1][2][3].