EFG International is a global private banking and asset management group headquartered in Zurich, Switzerland. They offer comprehensive financial services including private banking, investment advisory, asset management, and financial planning to high-net-worth clients. Their unique selling proposition is an entrepreneurial approach to wealth management, providing personalized advice through their Client Relationship Officers (CRO) model. This approach allows for tailored solutions that meet individual client needs, supported by a robust risk management framework. Their target audience includes private and institutional clients seeking bespoke financial solutions across Europe, Asia Pacific, the Americas, and the Middle East[1][3][5].