EFInA (Enhancing Financial Innovation & Access) is a financial sector development organization promoting financial inclusion in Nigeria. Established in 2007, it offers services through research, innovation, advocacy, and capacity building. EFInA targets low-income households and small businesses, particularly MSMEs. Its unique selling proposition is providing credible market information and catalyzing innovative financial solutions, acting as an "honest broker" between private and public sectors. EFInA is funded by the UK Government and the Bill & Melinda Gates Foundation, supporting Nigeria's National Financial Inclusion Strategy[1][3][4].