Company Name: European Financial Reporting Advisory Group (EFRAG) Description: EFRAG is a private association established in 2001 to represent European interests in financial reporting standards. It advises the European Commission on International Financial Reporting Standards (IFRS) and sustainability reporting, ensuring these standards align with European needs. EFRAG provides technical expertise, conducts public consultations, and offers guidance on sustainability reporting through the European Sustainability Reporting Standards (ESRS). Services: Technical advice, endorsement of IFRS, development of ESRS. Target Audience: European businesses, investors, and regulators. Unique Selling Proposition (USP): EFRAG serves as the unified European voice in global financial reporting, ensuring standards meet European economic realities.