The Egyptian Businessmen's Association (EBA) is a non-governmental, non-for-profit organization founded in 1975. It unifies private Egyptian interests to enhance national economic and social development by lobbying for the business community's interests[5]. EBA offers services such as advocacy, networking, and policy influence to support the private sector[5]. Its target audience includes Egyptian businesses across various sectors. The unique selling proposition of EBA is its role as a powerful lobbying force, protecting and promoting the interests of the Egyptian business community in a free market economy[5].