eHealth, Inc. operates as a licensed insurance agency, offering a private online health insurance marketplace. They provide Medicare-related plans (Medicare Advantage, Medigap, prescription drug plans) and individual/family health insurance plans. Their services include consumer engagement, education, and enrollment solutions. The target audience includes Medicare-eligible individuals and those seeking individual health insurance. The unique selling proposition is their comprehensive online platform, which simplifies comparing and enrolling in health insurance plans across the U.S., supported by a large team of licensed agents[1][3][4].