The Electronic Products Recycling Association (EPRA) is a not-for-profit organization operating regulated recycling programs across Canada. They ensure safe and environmentally sound handling of end-of-life electronics through over 3,150 collection sites. EPRA's services include collection, recycling, and responsible management of electronic waste, diverting over 1.3 million tonnes from landfills. Their target audience includes manufacturers, retailers, and consumers. The unique selling proposition is their commitment to sustainable recycling practices, adhering to the Electronics Recycling Standard, and providing convenient recycling options while ensuring regulatory compliance for businesses.