Embark Student Corp. is Canada's leading education savings and planning company. They specialize in Registered Education Savings Plans (RESPs) and provide expert advice to help families save for post-secondary education. Their services include tailored investment plans, innovative digital platforms, and RESP gifting features. The target audience is families and students across Canada. The unique selling proposition is their focus on simplifying education savings with industry-leading tools and advice, making post-secondary education more accessible and affordable. They manage $6.4 billion in savings and have helped over 1.2 million families[1][3][4][5].