Employee State Insurance Corporation (ESIC) is a statutory body under India's Ministry of Labour and Employment, offering a social security scheme to protect employees against sickness, maternity, disability, and death due to employment injuries. Services include medical care, sickness benefits, maternity benefits, and more. The target audience is employees earning up to Rs.21,000 per month in covered establishments. Unique Selling Proposition (USP): ESIC provides comprehensive social security benefits, making it a vital support system for workers in India, ensuring medical and financial protection through a self-financing model.