ePURE is the European Producers Union of Renewable Ethanol, representing the interests of European renewable ethanol producers. They promote the use of renewable ethanol in Europe by influencing EU policies and legislation. Their services include providing expert advice, monitoring legislation, and promoting research and development in the ethanol industry. The target audience includes EU institutions, industry stakeholders, media, academia, and the general public. The unique selling proposition is their unified voice for the European renewable ethanol industry, advocating for sustainable liquid fuels to reduce emissions and enhance energy independence.