Company Overview: Equitable Bank, through its digital arm EQ Bank, is a Canadian financial institution specializing in residential and commercial real estate lending, as well as personal banking services. Founded in 1970 as The Equitable Trust Company, it became a Schedule I Bank in 2013 and is now Canada's seventh largest bank by assets[1][3]. Services Offered: - EQ Bank: Offers high-interest savings accounts, joint accounts, US dollar accounts, tax-free savings accounts, retirement savings plans, and international money transfers. It is a cloud-based digital bank with no physical branches[1][2]. - Residential and Commercial Lending: Focuses on alternative uninsured mortgages and commercial lending[5]. - Wealth Decumulation: Includes reverse mortgages and insurance lending[5]. - Consumer Lending: Provides lending solutions through partnerships[5]. - Payment-as-a-Service (PaaS): Supports fintechs with payment products[5]. Target Audience: Equitable Bank targets a wide range of customers, including individuals seeking high-interest savings options, self-employed borrowers, and those looking for alternative lending solutions. It also serves fintech companies through its PaaS offerings[5]. Unique Selling Proposition (USP): Equitable Bank's USP is its innovative digital banking platform, EQ Bank, which offers high-interest rates without monthly fees, making it an attractive option for Canadians seeking efficient and cost-effective banking solutions. Additionally, its focus on alternative lending and cloud-based operations sets it apart from traditional banks[1][2].