Equifax Canada is a leading credit reporting agency, providing services to both individuals and businesses. They offer financial tracking, fraud reduction, portfolio risk management, market insights, credit application processing, credit score services, and more. Their target audience includes financial institutions, businesses, and individuals seeking credit information. Equifax Canada's unique selling proposition is its comprehensive data analytics and technology, enabling informed decision-making for clients. They also provide credit and identity monitoring and identity theft protection, enhancing consumer security. Equifax Canada is part of the global Equifax network, operating under strict privacy regulations like PIPEDA[1][3][4].