Equitas Small Finance Bank offers a range of banking services, including savings accounts, fixed deposits, loans (home, car, gold), and insurance products. It focuses on promoting financial inclusion for the financially unserved and underserved segments in India[1][3][5]. The bank's unique selling proposition is its commitment to serving economically weaker sections with tailored financial solutions, ensuring transparency and fairness[3]. Its target audience includes low-income households and small businesses, providing them with accessible financial services[1][3].