Equite Association is a not-for-profit organization founded in 2021 to combat insurance fraud and crime in Canada. It offers advanced analytics, intelligence best practices, and investigative services to support Canadian insurers. The association collaborates with law enforcement and industry partners to enhance fraud prevention and recovery efforts. Its target audience includes Canadian insurers and law enforcement agencies. The unique selling proposition is its unified approach to fighting insurance fraud through coordinated industry efforts and advanced analytics, aiming to create a more equitable environment for Canadians.