EquityZen is a financial services company that connects shareholders of private companies with accredited investors seeking alternative investments. Founded in 2013 and headquartered in New York, it offers a platform for buying and selling pre-IPO shares, providing liquidity to early shareholders and access to private markets for investors. The target audience includes both shareholders and accredited investors. EquityZen's unique selling proposition is its ability to facilitate private market transactions with low investment minimums, making it accessible to a broader range of investors while offering diversification and potential high returns[1][2][3].