Essent at http://www.essent.us is primarily associated with Essent Mortgage Insurance, which provides mortgage insurance solutions. Their services include risk-based pricing and AI-driven analytics to support affordable homeownership. The target audience is lenders and homeowners. The unique selling proposition is their ability to offer strong counterparty support and innovative analytics for mortgage insurance. However, there are other companies named Essent, such as Essent Corporation, which offers business management software for process-intensive industries, particularly the promotional products sector. Their unique selling proposition is a fully-integrated business management system.