The Ethical Trading Initiative (ETI) is a UK-based alliance of companies, trade unions, and NGOs that promotes respect for human rights in global supply chains. ETI offers services like the ETI Base Code, a framework for implementing international labor standards, and tools for human rights due diligence. Their target audience includes companies seeking to improve supply chain ethics. ETI's unique selling proposition is its tripartite collaboration model, providing a credible and effective platform for addressing workers' rights issues through collective action and expertise sharing[1][2][3].