Etisk Handel Danmark is a Danish multi-stakeholder platform promoting responsible and sustainable trade. It brings together private and public partners to address environmental, climate, and human rights issues in global value chains[2][4]. The organization offers services like knowledge sharing, collaboration tools, and training in responsible procurement practices[2]. Its target audience includes businesses, trade unions, and civil society organizations. The unique selling proposition is its collaborative approach, fostering a collective movement towards ethical trade principles based on international guidelines[4].