ETRADE Financial Corporationis a financial services company based in New York City. It is a holding company, the major business of which is an online discount stock brokerage serving self-directed investors. As a discount brokerage, it charges a smaller fee on each trade than a full-service broker. Investors can buy and sell securities for their future benefit stocks, bonds, options, mutual funds, and exchange-traded funds on ETRADE's website. The company also offers banking and lending products such as checking and savings accounts, money market accounts, certificates of deposit, credit cards, and mortgages.