Eurasia Group is a global political risk research and consulting firm founded by Ian Bremmer in 1998. It helps investors and business decision-makers understand the impact of politics on foreign markets. Services include geopolitical analysis, advisory, and consulting, with a focus on integrating political risk into business strategies. The target audience includes top corporations and financial institutions. The unique selling proposition is its "politics first" approach, providing unbiased analysis to navigate complex geopolitical landscapes, positioning it as a leader in political risk management. This approach sets it apart in the industry by prioritizing political insights over other factors.