EURO Kartensysteme GmbH is a joint venture of the German banking industry, specializing in card-based payment transactions. They focus on girocard scheme management, security, and Mastercard license management. Their services include marketing, PR, and product development for girocard, aiming to enhance its functionality and market presence. The target audience includes German banks, savings banks, and the broader retail sector. Their unique selling proposition is the comprehensive management and innovation of the girocard system, ensuring its future viability and market leadership in Germany. This positions them as a central player in the German payment ecosystem[1][4].