European Aluminium is a Brussels-based industry association founded in 1981, representing the European aluminium value chain. It promotes aluminium's properties, supports growth, and advocates for sustainability. Services include advocacy, market intelligence, and networking opportunities. The target audience includes primary producers, downstream manufacturers, recyclers, and national associations across Europe. The unique selling proposition is its comprehensive representation of the aluminium industry, providing a unified voice for policy influence and sustainability initiatives, while promoting the metal's role in achieving European sustainability goals.