The European Gaming and Betting Association (EGBA) is a Brussels-based trade association representing leading online gambling operators in Europe. It promotes a well-regulated and sustainable online gaming sector, focusing on consumer protection and industry standards. EGBA offers no direct services but supports regulatory compliance and safer gambling initiatives. Its target audience includes EU regulatory bodies and online gaming operators. The unique selling proposition is its commitment to creating a safe and regulated environment for online gambling across Europe, ensuring high consumer protection standards and industry integrity. EGBA's efforts include organizing the European Safer Gambling Week and publishing annual sustainability reports[1][3][4].