The European Union Chamber of Commerce in China is a non-profit organization that advocates for European businesses in China, aiming to improve market access and conditions. It offers services like advocacy, business intelligence, and networking through 26 working groups and 9 fora. The target audience includes over 1,700 European companies operating in China. The unique selling proposition is its role as the unified voice of European business, providing a platform for companies to address regulatory challenges and enhance their presence in the Chinese market. It is recognized by both European and Chinese authorities[1][2][3].