Everyday Loans, trading as Everyday Lending Limited, offers unsecured personal loans from 1,000 to 15,000 to UK customers, particularly those in near-prime and sub-prime markets. They provide face-to-face services through a network of branches. Their target audience includes individuals who may have struggled with credit in the past. The unique selling proposition is their flexible, case-by-case lending approach and commitment to responsible lending, ensuring borrowers can afford repayments. They use soft search technology to avoid impacting credit scores during applications[1][3][5].