Excellus BlueCross BlueShield is a nonprofit health insurance provider serving upstate New York and offering long-term care insurance nationwide. They provide health coverage to nearly 1.5 million members, focusing on high-quality, affordable care. Services include health insurance plans, prescription coverage, wellness programs, and a 24/7 nurse call line. Their target audience includes individuals and families across their service regions. The unique selling proposition is their commitment to community health improvement through accessible, cost-effective care, supported by tools like Health Risk Assessments and HealthyPerks discounts. This approach emphasizes both health care security and community engagement.