EXIM Bank of Pakistan is a government-owned Development Finance Institution aimed at enhancing Pakistan's export competitiveness. It offers trade financing, credit insurance, equity participation, and trade services to support exporters, especially SMEs. The bank's target audience includes Pakistani exporters and commercial banks. Its unique selling proposition is providing a level playing field for local exporters by offering specialized financial products, similar to those available in other countries, thereby facilitating access to global markets and promoting economic growth[1][2][5].