Expand Group appears to be a recruitment company focused on advancing careers and growing businesses. They offer recruitment services, emphasizing personal and professional development, and prioritize putting others first, continuous growth, maximum effort, and kindness[2]. Their target audience includes individuals seeking career advancement and businesses looking to expand their teams. The unique selling proposition (USP) is their commitment to genuinely supporting clients and candidates, ensuring tailored outcomes through dedicated effort[2]. The company operates in various sectors, including media and entertainment, and telecommunications[4].