Experior Financial Group is a Canadian-owned financial services company offering insurance, investments, and financial planning across North America. They provide a wide range of products, including life insurance, critical illness insurance, and financial education resources. Their target audience includes individuals and families seeking financial solutions, as well as independent insurance agents. The unique selling proposition is their Tri-Brid model, combining elements of captive companies, broker networks, and Managing General Agencies, offering independence and comprehensive support to agents. This model empowers agents to build their own businesses while benefiting from a national network's strength and resources[1][2][3].