The Export Council of Australia (ECA) is a not-for-profit, membership-based organization that represents Australia's exporters and importers, particularly SMEs. It offers services such as certificates of origin, access to finance, and strategic representation through advocacy and stakeholder mapping. The ECA also provides skills development through events and seminars. Its target audience includes businesses across various industry sectors. The unique selling proposition is its comprehensive support for international trade, including research, advocacy, and networking opportunities, making it a peak industry body for Australian exporters. The ECA collaborates with government agencies to advance trade interests[1][2].