EZ-Link Pte Ltd is a Singapore-based company specializing in transaction and payment processing services. It manages the EZ-Link card, a contactless smart card used for public transport, retail, and other services. Services include card management, mobile payment solutions like EZ-Link Wallet, and NFC SIM services. The target audience is primarily Singaporeans and tourists using public transport. The unique selling proposition is its widespread acceptance across Singapore's transport network and convenience stores, offering seamless cashless transactions. EZ-Link is a subsidiary of the Land Transport Authority, enhancing its integration with Singapore's public transport system.