EZsave is a bill negotiation platform that helps reduce recurring expenses by renegotiating plans based on usage patterns[1]. Their services target individuals and possibly small businesses looking to optimize their bills. The unique selling proposition (USP) of EZsave is its ability to analyze usage and negotiate better deals on behalf of customers, potentially saving them money without requiring extensive effort from the customer themselves. The target audience likely includes anyone with recurring bills who wants to save money without the hassle of negotiating themselves.