Facile.it is Italy's leading online price comparison platform, founded in 2008. It offers services for comparing insurance, loans, mortgages, home internet rates, energy, telephony, and cars, helping users save money on household expenses. The company serves approximately 20 million users, providing access to products from 80 providers. Its unique selling proposition is its multi-channel approach, including a seamless online experience, physical stores, and a network of agents, tailored to the Italian market's preference for offline interaction. This omnichannel strategy sets Facile.it apart in the price comparison market.