Factorial is a human resources software company that automates and centralizes HR processes for small to medium-sized enterprises. It offers services like time and attendance tracking, talent management, payroll processing, and expense management. The target audience includes HR managers and company managers across various industries. Unique Selling Proposition (USP): Factorial provides an all-in-one platform that simplifies HR tasks, enhancing productivity and decision-making. Its cloud-based solutions are accessible on multiple devices, ensuring flexibility and scalability. The acquisition of Fuell further strengthens its expense management capabilities, positioning it as a comprehensive business management platform.