Fair4All Finance is a UK-based not-for-profit organization dedicated to improving financial wellbeing for people in vulnerable circumstances. Founded in 2019, it aims to increase access to fair, affordable financial products and services. Key services include affordable credit provision and partnerships with mainstream banks to enhance financial inclusion. The target audience is approximately 17.5 million financially vulnerable UK adults. The unique selling proposition is leveraging dormant assets to fund initiatives that bridge the gap in financial services, ensuring sustainable and accessible financial solutions for those underserved by mainstream providers[1][3][5].