Fairly Made is a mission-driven company founded in 2018, aiming to revolutionize the fashion industry through sustainable and transparent practices. They offer a SaaS platform that helps brands measure the environmental and social impact of their products, focusing on traceability, environment, human rights, and recyclability[1][3][5]. Their target audience includes fashion brands like LVMH and SMCP[5]. The unique selling proposition is their comprehensive impact measurement tool, empowering brands to adopt more responsible practices and comply with CSR strategies[2][5].