The FAIRR Initiative is a collaborative investor network that highlights environmental, social, and governance (ESG) risks and opportunities in the global food sector, particularly intensive animal agriculture. It offers research, collaborative engagements, and policy action to help investors manage risks and promote sustainable practices. The target audience includes investors with significant exposure to the food sector. FAIRR's unique selling proposition is its comprehensive ESG analysis and engagement tools, empowering investors to influence companies towards more sustainable practices, thereby safeguarding long-term investment value[1][3][5].