Fairtrade Belgium is part of the global Fairtrade organization, aiming to support farmers and workers in developing countries by ensuring fair trading conditions. They offer services like Fairtrade certification, advocacy, and awareness campaigns. Their target audience includes consumers, businesses, and communities seeking sustainable and equitable trade practices. The unique selling proposition (USP) is the Fairtrade label, which signifies trust and quality while promoting a more just world by empowering producers and supporting sustainable development initiatives. Fairtrade Belgium also supports local initiatives, such as making Brussels a fair trade region[2][3][4].