Fairtrade Canada is a non-profit organization and independent certifier that promotes fair trade practices, supporting farmers and workers by ensuring better prices and working conditions. They license companies to use the FAIRTRADE Mark, ensuring compliance with strict standards, and educate communities about fair trade. Their target audience includes consumers, businesses, and community groups. The unique selling proposition is the certification of products that meet rigorous social, economic, and environmental standards, providing a trusted third-party guarantee of fair trade practices. This appeals to consumers seeking sustainable and ethically sourced products.