Fairtrade International is a non-profit organization that promotes fair trade practices globally. It works with over 2 million farmers and workers across 70 countries, ensuring they receive fair prices and wages through certification and advocacy. Services include setting and enforcing fair trade standards, certification, and market support. The target audience includes farmers, workers, and businesses seeking ethical sourcing. The unique selling proposition is the FAIRTRADE Mark, guaranteeing products meet rigorous social, environmental, and economic standards, empowering producers and promoting sustainable livelihoods[1][3][4].