Fannie Mae is a U.S. government-sponsored enterprise that provides liquidity to the housing market by purchasing and securitizing mortgages into mortgage-backed securities (MBS). It offers services to lenders, investors, and homeowners, enabling affordable housing financing. The target audience includes mortgage lenders, homebuyers, and renters. Fannie Mae's unique selling proposition is its ability to maintain a stable housing market by providing continuous liquidity, even in adverse conditions, thanks to its implied government guarantee and low borrowing costs. This allows it to offer competitive mortgage rates and support a wide range of housing financing options[1][3].