Farm Mutual Reinsurance is a Canadian reinsurer established in 1959 by Ontario Mutuals. It provides financial stability, insurance capacity, and expertise in product development, analytics, claims management, and loss control to mutual insurers[1][3]. Their target audience includes community-based mutual insurance companies. The unique selling proposition is offering the security of a multinational organization while maintaining personal service through deep-rooted relationships[3]. Services focus on supporting mutual insurers to keep their promises, fostering trust and success[1].