Farm Radio International (Radios Rurales Internationales) is a Canadian non-profit organization founded in 1979. It uses radio to improve food security and agricultural practices for small-scale farmers in sub-Saharan Africa. Services include radio resources, training, and projects that combine radio with ICTs for interactivity. The target audience is rural African communities. The unique selling proposition is leveraging radio's widespread accessibility in Africa to disseminate vital agricultural information, empowering farmers through knowledge and interactive engagement[1][4][5].