Farrant Group is a global strategic communications firm specializing in reputation and crisis management. It offers services in research, insights, strategic positioning, issues management, campaigns, content creation, government affairs, and fundraising. The firm supports senior leaders in navigating geopolitical, societal, and technological changes. Its target audience includes companies, political organizations, and private individuals. The unique selling proposition (USP) of Farrant Group lies in its ability to deliver bespoke solutions that combine analysis, insight, and counsel to manage reputations effectively and drive business objectives[1][4].