Company Name: Farm Credit Canada (FCC) / Financement agricole Canada (FAC) Services: Offers financing, insurance, software, learning programs, and business services to primary producers, agribusinesses, and food industry entrepreneurs. Target Audience: Canadian agriculture and food sector, including family farms and related businesses. Unique Selling Proposition (USP): Specialized and personalized financial services tailored to the needs of rural Canada, enhancing the agricultural sector through flexible and knowledgeable support. FCC is 100% invested in Canadian agriculture and food, providing a comprehensive suite of services to support industry growth and development.