The Federation of Canadian Municipalities (FCM) is a national advocacy group representing over 2,000 Canadian municipalities. It influences federal policies and secures investments for local communities. FCM offers services like fund administration for federal programs and supports initiatives in infrastructure, environment, and international development[1][2]. Its target audience includes municipal governments across Canada. The unique selling proposition is its ability to unite municipalities, amplifying their voices at the national level to secure federal support and resources, thereby improving community quality of life[1][5].